Saturday, June 13, 2009

Our process

I've had so many people come up to us at the Creative Name Company and ask, "How do you do it? How do you make these names that ring so true?"

The answer is quite simple as a matter of fact. What we do is we take a look at your company's core offering, and then bend that service by adding a special little twist. That twist forms what we describe as a very creative name, and the rest is history as they say.

For instance: John Doe approaches The Creative Name Company. He needs a name for his new Air Conditioner Installing Company. So what we first find out is what it is that the company does. They install air conditioners. Great, that is the first step. Next we think of a twist. In this case, we realize that his company was incorporated in the state of Delaware. So we take a piece of that, and add it to their core offering, to produce this creative name:

Air Conditioner Installing Company, Incorporated

Now it tells the customer their core offering, and then adds a personal twist. That they were incorporated.

We use this magic formula for all of our names, and that is why The Creative Name Company has survived and thrived for years.

No comments:

Post a Comment